← All work
Unilever · 2022
Unishop, a private shopping app
A new mobile app with refreshed branding for Unilever Turkey’s private shopping platform, replacing a responsive web shop.
- My role
- Lead: client communication, strategic design and workshops
- Team
- UX researcher and designer, one or two UI designers, graphic designer
- Scope
- UX research, UX and UI design, branding
The work
Unishop gives selected customers, including partner company employees, exclusive prices. Its responsive web shop had usability issues.
- AuditA usability review of the existing responsive web shop.
- DesignA new mobile app with refreshed branding and a streamlined experience.
- LaunchUsed by Unilever and partner employees, who reported higher usage and satisfaction.
Outcome
- 40K+active monthly users
- 8K+orders a month
- 70%+repeat users
These are the product’s outcomes, reached together with the client’s own teams.
NextAlibaba.com →